Direct sourcing
We buy at origin and refine in Italy — better quality, better margins, full traceability.
Herborea Srl was born from years of travel and the rediscovery of ancient traditions. From the Palo Santo forests of Ecuador and Peru to Mexican copal and Indian ayurvedic wisdom, we select 100% natural, eco-sustainable raw materials in full respect of people, nature and the environment.

As a producer and wholesaler, we control the chain from origin to finished product — working directly with local communities for ethical harvesting and reliable, traceable supply.
We buy at origin and refine in Italy — better quality, better margins, full traceability.
White-label and custom packaging to launch or extend your own natural-wellness range.
100% natural products, correct documentation and labelling, export-ready for the EU and beyond.
Reliable fulfilment from Italy to retailers and distributors across more than 30 countries.