Bestseller
Palo Santo®
Bursera graveolens sticks, chips, granules, cones and essential oils from Ecuador & Peru — Tribal, Ritual and Ceremonial grades.
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Italian producer & wholesaler since 2003
The Essence of Nature, sourced for the world
We import, refine and distribute Palo Santo, smudge, incense, ayurvedic tools and natural cosmetics — supplying retailers, distributors and brands across the globe.
✦ Made in Italy
✦ Ethically sourced
✦ Private label
✦ Worldwide shipping
20+ yrs
sourcing botanicals directly from origin
20+Years of experience
6Proprietary brands
30+Countries served
100%Natural & sustainable
Who we are
Two decades sourcing the world’s most ancient botanicals
Herborea Srl was born from years of travel and the rediscovery of ancient traditions. From the Palo Santo forests of Ecuador and Peru to Mexican copal and Indian ayurvedic wisdom, we select 100% natural, eco-sustainable raw materials in full respect of people, nature and the environment.
As a producer and wholesaler, we control the chain from origin to finished product — working directly with local communities for ethical harvesting and reliable, traceable supply.
- Direct relationships with growers and cooperatives at origin
- Sustainable harvesting of naturally fallen Palo Santo
- In-house selection, refining and packaging in Italy
- Traceable, compliant, export-ready supply
Palo Santo ritual culture
From the forest to the ritual, selected with respect
Palo Santo has been used for generations in purification, meditation and aromatic rituals. Herborea selects resin-rich Bursera graveolens from responsible supply chains, with attention to origin, drying and fragrance quality.
Our work starts with ethical sourcing and continues in Italy with selection, refining and packaging for retailers and distributors who need a reliable, easy-to-order catalogue.
Sticks
Chips
Granules
Cones
Essential oils
Accessories
Naturally fallen wood
A warmer, slower and more respectful way to bring Palo Santo to market.
Our brands
Six proprietary lines, one natural philosophy
A curated family of brands for retailers and distributors in the wellness, holistic and natural-lifestyle markets.
Matika®
Smudge and incense: white sage, desert sage, cedar, juniper and Central-American copal for intense purifying fumigations.
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The original ayurvedic herbal blend from India — 100% natural, nicotine-free, for aromatherapy and respiratory wellbeing.
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Ayurvedic accessories, crystals, sulphur, neti pots plus Aleppo and Marseille soaps for daily natural care.
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Natural potassium alum — a mineral deodorant in stone or stick form for body and feet.
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Pinhole (stenopeic) glasses for natural eye training and visual relaxation.
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B2B catalogue
Clear product lines for retailers, distributors and buyers
From Palo Santo to ayurvedic products, the Herborea catalogue is organised to help you choose assortments, formats and brands quickly.
Palo Santo
Sticks, chips, granules, cones, essential oils, blends and ritual accessories.
कैटलॉगSmudge and incense
White sage, desert sage, cedar, juniper, copal and natural incense.
कैटलॉगAyurveda and natural care
Nirdosh, neti pots, natural soaps, accessories and products for daily wellbeing.
कैटलॉगMinerals and lifestyle
Puro Mineral, NaturaLight, crystals, sulphur and holistic items for specialist stores.
कैटलॉग
Stories & video
A space for product culture, rituals and origin stories
The layout is ready for videos about Palo Santo, correct use, sourcing and product presentation.
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The story of Palo Santo
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How to use Palo Santo
A short guide for retailers and final customers.
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Origin and resin
Why drying time, origin and resin content matter.
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Retail display ideas
Simple ways to present incense and ritual products in store.
Guides
Content designed for customers, retailers and search engines
How to keep Palo Santo lit
A practical ritual guide for a clean and authentic aromatic experience.
Ask for the guideIncense, resins and smudge
Clear differences between the main ritual product families.
Ask for the guideChoosing products for your shop
A B2B guide to formats, margins, display and repeat purchase.
Ask for the guide
Why partner with Herborea
A wholesale partner built for retailers and brands
Direct sourcing
We buy at origin and refine in Italy — better quality, better margins, full traceability.
Private label
White-label and custom packaging to launch or extend your own natural-wellness range.
Quality & compliance
100% natural products, correct documentation and labelling, export-ready for the EU and beyond.
Worldwide logistics
Reliable fulfilment from Italy to retailers and distributors across more than 30 countries.
Wholesale & B2B
Open a wholesale account with Herborea
Reserved price lists, flexible minimum orders, private-label options and dedicated support for shops, spas, distributors and e-commerce brands. Tell us about your business and we will send our B2B catalogue and conditions.
✓ Reserved trade pricing
✓ Low minimum order quantities
✓ Private-label available
✓ Fast worldwide shipping
FAQ
Useful answers before requesting the catalogue
Do you supply shops and distributors?
Yes. Herborea works mainly with retailers, distributors, wellness centres and professional buyers.
Can I request the catalogue before ordering?
Yes. Use the contact form or the catalogue button to receive information and reserved conditions.
Is Palo Santo harvested sustainably?
The communication must always highlight ethical sourcing and naturally fallen wood, with documentation checked before final publication.
Do you ship internationally?
Yes. Herborea serves multiple markets from Italy with fast B2B fulfilment.
Get in touch
Request the catalogue or a reserved price list
Interested in our products for your business? Fill in the form to receive details, catalogues or reserved trade price lists. We usually reply within one business day.
- Castel San Pietro Terme (BO), Italy
- customer@herborea.eu
- +39 371 1143681